Kiriman oleh account_disabled pada Feb 28, 2024 16:46:50 GMT 8
Buying links is a practice prohibited by Google and particularly unpleasant to the search engine. There are many services on the web that promise to have hundreds of links at negligible prices. These are spam sites and of very low value, from which we would not obtain any benefit in terms of positioning. And above all, buying links per kilo is a very risky activity, which leads to a certain penalty. 2) Get very low quality links All content farms , such as press release sites, article marketing sites and general directories allow you to easily obtain links to your site. Just register or enter a little content and you're done. But how much value can that link have? Always try to think in terms of quality and not quantity.
The easier it is to insert a link, the lower its value and boost to positioning will be. In the case of directories , it can be useful to get links from Norway Phone Number those in your sector of reference, as long as they have good authority. In these directories the insertion of the link does not occur automatically, but is subject to approval. 3) Overoptimized anchor text The anchor text is an element to which particular attention must be paid. As mentioned, the abuses carried out in past years have led to the introduction of countermeasures against manipulative practices. With Penguin, Google introduced penalties to target the massive use of overly optimized anchor texts. In practice, you risk being penalized if you obtain many backlinks with dry key anchor texts , containing the keyword for which you want to move up in the SERP.
The advice is to focus above all on branded anchor texts , i.e. those that contain the name of your site and point to the home page. 4) Link Exchanges – Link Schemes Another activity that can lead to penalties is exchanging links with friendly sites. This was also a very popular practice in recent years, but which some still continue to use. Let's point out that if you exchange one or two links with friendly sites it's not a drama. The problem arises when dozens of links are exchanged between site a and site b. In that case the penalty is guaranteed. Triangulations , link schemes and PBNs (Private Blog Networks) are also all practices that Google has learned to recognize as artificial and are punished. 5) Absence of nofollow links As we have seen, nofollow links do not pass juice and are therefore not useful for positioning purposes.
The easier it is to insert a link, the lower its value and boost to positioning will be. In the case of directories , it can be useful to get links from Norway Phone Number those in your sector of reference, as long as they have good authority. In these directories the insertion of the link does not occur automatically, but is subject to approval. 3) Overoptimized anchor text The anchor text is an element to which particular attention must be paid. As mentioned, the abuses carried out in past years have led to the introduction of countermeasures against manipulative practices. With Penguin, Google introduced penalties to target the massive use of overly optimized anchor texts. In practice, you risk being penalized if you obtain many backlinks with dry key anchor texts , containing the keyword for which you want to move up in the SERP.
The advice is to focus above all on branded anchor texts , i.e. those that contain the name of your site and point to the home page. 4) Link Exchanges – Link Schemes Another activity that can lead to penalties is exchanging links with friendly sites. This was also a very popular practice in recent years, but which some still continue to use. Let's point out that if you exchange one or two links with friendly sites it's not a drama. The problem arises when dozens of links are exchanged between site a and site b. In that case the penalty is guaranteed. Triangulations , link schemes and PBNs (Private Blog Networks) are also all practices that Google has learned to recognize as artificial and are punished. 5) Absence of nofollow links As we have seen, nofollow links do not pass juice and are therefore not useful for positioning purposes.